I’m Anthony Schroth, the founder, grower, and winemaker of Premonition Cellars. I’d like to tell you how our company got started and what our hope is for the future. Take a look below to see the milestones of my journey to becoming a passionate winemaker.
It’s been a labor of love all along. Now my hope is that my wines will bring you the same pleasure that I have in producing them.
I traveled to Sonoma County in my quest to play baseball for Sonoma State University. At the time, I soon learned about an industry that would come to mean more to me than baseball ever did. It began quite by accident, when I learned that the accounting course I wanted was full and I had to make another choice. As a lark, I signed up for a wine course. What began as an inconvenience became the start of my career as a winemaker.
During the 2005 harvesting season, I worked as an intern with O’Brian Family Vineyards in Napa, CA. My immersion there into the wine culture showed me what the industry had to offer. I graduated Sonoma State in 2006 with a double major in marketing and wine business. Then I took a full-time job at Harvest Moon Estate & Winery, in the heart of the Russian River Valley. This was where I fine-tuned my skills in every aspect of the wine business. I wore several hats in this position, and that helped me become a well-rounded wine maker and businessman.
The 2007 harvest season brought the next big step in my career. A grower came to the Harvest Moon tasting room and asked if anyone would be interested in buying his pinot noir grapes. Because Harvest Moon’s pinot program was at full capacity, I decided to look at his operation on my own. Although his vineyard was in poor shape, and his fruit fell short of my standards, I offered to get his business back into quality condition.
After several long 15-hour days, and much time and energy put into such an endeavor, I was able to eventually get the vineyard back into a quality condition. During the long hours in the vineyard fantasizing about my future in the wine industry, I had a premonition of my ideal business. In 2009, that vision was born and is now Premonition Cellars. Year after year, the passion I have for the product I create grows more and more. Premonition Cellars is certainly a labor of love. It is my hope that these wines affect you in the same way they have for me.